Have you ever contemplated the role social media plays in your overall marketing strategy? If you haven’t, perhaps now is the time to start. After all, according to a recent statistic, businesses of all sizes in the UK used social media in proportion to the number of employees they have - ranging from 66% for small to mid sized businesses to 82.8% for large companies. Therefore, to stand out among the crowd, it takes significant time and effort to get it right. In essence, it's a full-time job.
Of course, one of your existing employees can oversee your business’ social media presence and check in from time-to-time, and this is obviously better than nothing; however, the time required to manage, maintain, and execute an effective social media strategy demands the efforts of a full-time social media manager.
In this blog article, we've quickly defined what a social media manager is and outlined the top five reasons why you should consider hiring one (or more).
What is a Social Media Manager & What Do They Do?
Let’s start off by defining what a social media manager is. A social media manager has access to your business social media channels, implements a strategy that will bring you more followers, engagement and builds brand awareness over time.
If you own a small business and find yourself spending too little or too much time trying to figure out the do's and don'ts of social media, it might be time to think about hiring someone to do it for you. As much as social media can help your business grow, it can also feel like a burden due to how much time and effort goes into it, especially when you’re the only person running the business. By hiring someone to do your social media for you, you can focus your efforts and prioritise other areas of your business - making each day more and more productive. So without further ado, lets dive into the reasons why you should hire someone to manage your social media business accounts.
Why Should You Hire a Social Media Manager?
1. Creates a social media strategy
Do you find yourself sporadically posting on social media... kinda hoping for the best? Are you struggling to find those few minutes in the day to post something? Or posting for the sake of posting, but having no value behind the content? A social media manager will make sure that there is a strategy in place and that your content is relevant to your target audience and paying customers.
2. Creates Brand Awareness
A social media manager’s goal is to create brand awareness for you, and establish your business as an expert in your industry. By creating consistent and valuable content, your audience will begin to trust and identify your brand. Furthermore, you will start to have loyal fans who look forward to what you will be posting next. This is a goal that needs to be reached!
3. Tracks Performance Through Analytics
A social media manager is knowledgeable about social media analytics and what they mean. They can analyse the results of your posts (what times to post, engagement, post reach etc.) Without analytics, we wouldn’t know if our marketing strategy is working or not, which leads to a huge waste of time. And that leads on nicely to the next reason to hire a social media manager...
4. Saves Time
As a small business owner, you’re wearing many hats in the business. In between answering emails, networking and preparing products to be shipped (amongst everything else), you’re expected to find time to SIT down and work on social media content - planning, creating and posting. Believe it or not, this problem can be solved - hiring a social media manager will save you so much time as they will work behind the scenes creating branded content specific to you and your business.
5. A Great Way to Generate New Customers
A social media manager will know how to post through paid and organise efforts. It requires a bit of research to understand what your industry thrives on and what content your customers like to see. It may take a few months for your social media manager to identify what strategy works best.
