Frequently asked question (FAQ) pages help your business respond to the needs of your audience more quickly and appropriately. An effective FAQ resource can educate, inform, and guide your audience through your website’s content and toward the goals/ end results you have set. Arguably, an FAQ page is an essential webpage to have on your site. Why? Because FAQ pages can bring in new visitors to your website via organic search and drive them to related pages they want to see or would like to see – typically blog posts and service pages closely related to the questions they asked. So, without a doubt, the FAQ page is one of the best ways to help people visiting your site. They will get their intended destination faster because you are removing any possible knowledge (informational and often trust) barriers.

With all this considered, we've put together the top 9 benefits of FAQ pages, how they are important and why you need one on your site ASAP. Continue reading to learn more.

Quick answers to customer questions

Customers often have quick questions that deserve quick answers. How much is shipping? What is your return policy? What's the delivery period? These questions shouldn't require an entire customer service team and phone calls/emails to different departments. Those answers should be readily available - even if customers don't know which information page to look for. Even if you have a shipping info page, including shipping questions on your FAQ means quick-question customers can get quick answers on the fly.

The more complete (and easy to navigate) your FAQ becomes, the more you can provide those instant answers that make for the best customer experience.

Sleek for the new client experience

Frequently asked questions are most commonly asked by the new customers - those who don't yet know your business and policies. Your FAQ is the ideal place to send new customers to answer all those burning questions that immediately jump to mind early on in their experience with you. Membership and login, shipping and returns, mobile alerts, package tracking - all of these things can be sorted into your FAQ with answers written in an easy, quick to read format.

Boost in lead conversion

It's no surprise that a source of quick answers also improves lead conversion. Leads often bounce when they can't make a firm decision. Having access to quick, helpful information can significantly increase the number of leads who choose to buy from/work with you. Leads often have a variety of questions to help them confirm that your business, product and services are the right choice to go with, and a FAQ can help you cover all the key bases.

Fewer customer service calls

When customers can answer their own questions with a quick little website search, they opt for that option and they won't need to ask your team. This means fewer tickets through phone and live chat to resolve meaning they spend less time answering the same questions over and over again. This leaves your customers service team with more time to focus on the customer problems and questions that can't be handled with independent self-service but must be dealt with the team.

Powerful SEO

Right now, question and answer (Q&A) content is extremely effective and favoured by the search engines we use on a daily basis. If you want to get into the top of page snippets of Google, then write common questions and succinct answers in your FAQ. Go ahead, provide all the information you possibly can and make it so accessible that the search engines favour you.

Become an authority role with your informed answers

A well written and well presented FAQ section of your website shows off your expertise in the industry. The content should be written for a non-industry reader (the every day Joe) yet provide enough information to show that you have deeper insights and a strong understanding of everything within your field. Customers and potential business partners browsing your FAQ will see that you and your team really know your stuff based on how you write the answers. This builds trust and a positive reputation in your industry -winner. winner.

Improves site navigation

A FAQ is a great addition to your site map because it organises information and provides internal links to other areas of your website. Most importantly, it turns customer searches into answers and conversions. A FAQ gives you a real reason to have a search-bar in your menu because customers can route to exactly the answers, products and services they are looking for. This helps your customers navigate your website even if they are unfamiliar with the site map or menu structure.

Inspires other content

And finally, a FAQ is the perfect inspiration for other content you will want to do online i.e. a blog or newsletter. Blogs are constantly in need of new, useful, and interesting topics. Your FAQ is a mine of things that customers want to know and might be interested knowing with more in-depth content. Then you can link the FAQ answers to the blogs to offer customers an opportunity to learn more. The bigger your FAQ, the more inspiration you can pull from its data. Therefore, helping you provide as much useful imformation as possible.

Final thoughts

An FAQ page on your site is a powerful tool you should utilising, if you're not already. For those who haven't built this particular section on their site yet, we have a great blog talking you through the process of how to build the perfect FAQ - click HERE to be directed to it.