If you’re reading this blog on how to write an 'About Us' page for your website, it's probably because you know the importance of having a good one. After all, an 'About Us' section is an opportunity to introduce yourself the right way, on your terms. It’s also a visitor’s first encounter with the people and story behind your business, and a well written and presented page will transfer your worth on to your readers.
Knowing what to include makes it easier to create an 'About Us' page that grabs your audience's attention whilst also providing the key information about your business – and the good news is that there’s no better person to create an 'About Us' page than you. Read on for the key things you need to add when creating the best 'About Us' page for your site.
Your company values
Emphasising a few good values your business has is a great way to organise what you’d like to say on your 'About Us' page, and can make the task of explaining your business seem all that less daunting. However, it’s important not to select buzzwords just because they sound great, which is an easy trap to fall into. Don't use words that are overused and start to lose meaning when everyone’s throwing them around (i.e team-work, self-motivated, hardworking etc). Instead of using generic terminology, give yourself some time to think about what you’re most proud of, and identify what separates you from your competitors. Do you strive for sustainability in the manufacturing process of your products? Are you serious about product quality and top notch customer service? Just a few things to consider when expressing your business' values and how you can portray them to your audience.
Your team
An 'About Us' page should personify your business, people want to see the people behind the operation. That personal touch can do wonders. So add a picture of your team, or even individual team members on your 'About Us' page and connect with your audience. Be creative with it. It's important to remember the best part of any story is the people, and potential customers will be curious about what drives you as individuals in your industry. Like we said before, no one knows this story better than you, so don’t be afraid to tell it to the world.
A reason to trust you
The people coming to your website are primarily interested in what you have to say – which is why we’ve put so much emphasis on how to go about saying it. But when a new visitor is forming their opinion of your business, it helps to provide some resources for validation (i.e testimonies for previous customers/ paying clients). Think about it like this, if you were wondering whether a certain restaurant was any good, you turn to TripAdvisor for reviews. It's the same principle here. The 'About Us' page on your website is the perfect place to include positive customer quotes, so that people know they’re getting an honest overview. NOTE: social proof goes a long way with new customers.
Include visuals
Don't be boring! Add bold text and strategically place eye catching headlines to organise your 'About Us' page. Another way to catch a reader’s eye is through some well-placed images, tables or graphics. Adding a visual or two is a great way to break up the text on your page, and make your content more fun to read. We also recommend, in the case you don't have any of the visual suggestions above, placing images of your team, office or even products - to break up the text whilst also given your audience an insight into your business with imagery.
A way to contact you
By the time your web visitors are done reading through your perfect “About Us” page, they’ll be racing to get in touch. Either add a contact form anywhere on the page, or set up a separate dedicated 'Contact Us' page and add a call to action (CTA) button to direct them to that page. When you make it easy for your audience to go from the “About Us” to “Contact Us” pages, your site becomes polished and professional.
