A business’s online presence, regardless of industry, can have a massive impact on the level of success. Especially in this day and age, it's never been so important to have a web footprint of some sort, but unfortunately some businesses still don’t realise that a majority of their customers will visit their website before making a purchase or using a service.

Having a strong online presence, particularly a website, can be the "make or break" for generating more revenue than ever before. Yes, the quality of the website definitely impacts the results, but the purpose of this blog is to stress the importance of making sure you have a website, no matter what.

We've helped hundreds of companies, of varying sizes, create their digital presences. In some cases, organisations are hesitant to get online because they feel they are not tech-savvy enough and don't understand how to manage a website properly. and other times, companies are concerned about the price tag of a website builds and maintenance.

The good news is that there’s a solution out there that will work for you. On our platform, you can build your very own bespoke website, no matter the knowledge or experience you have. Our easy to use builder, tools and resources make the whole process as smooth sailing as possible. And in the cases you're stuck, we have the award winning 24/7 customer support service that ensures no matter what time of the day it is, every question and enquiry you have will be resolved within minutes.

However, if you still need some convincing, we've put together a list of reasons why it’s important for your business to have a website:

Credibility

One of the top reasons you should have a website for your business is to increase your overall credibility. There is a high probability that there are several companies offering a similar service/product to yours. So one way you can stand out from the crowd is to have a website that looks good and clearly communicates high quality information to your target audience and paying customers.

Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. A website works for you 24/7, 365 days a year... its constant advertisement for all with internet access, how incredible is that?

Brand

By clearly establishing who you are, what you represent, and how you can make people's lives better/more convenient, you increase the chances of your customers buying from you.

This is also something that can set you apart from your competitors in the same industry. Without a website, it can be incredibly difficult to stand out from the crowd because your target audience can't easily find quality and reliable information on your business, products and services.

Leads

Perhaps one of the most important reasons to have a website for your business is because it can increase your chances of getting leads. Once people find you online, become interested in what you have to offer and want to know more, they'll know how to contact you thanks to the information on your website - which in turn gives you the chance to increase your sales like never before. Even though websites have a cost, when used correctly, they have a positive ROI - trust us.

Updates & Announcements

We previously mentioned that a website is on 24/7, which makes it easy to post regular updates and announcements to your customers. It's a way to keep them up to date on everything that is going on with new products, discount offers, countdown for an event etc. When something is particularly relevant to them, it increases the chance of you being able to upsell them.

Organic Traffic

Once you're online with a SEO-optimised website, you have a chance of showing up at the very top of Google search results. This means that when people are searching for a product or service you have, there is a chance your website will show up on the first page (exactly what you want!) - drastically increase your customer reach.

Saves You Time & Improves Customer Service

Your target audience and paying customers are probably calling you and asking simple questions about location and open hours. If you miss a call, the customer is left unhappy and unwilling to purchase from you. A website can reduce these calls, as well as help your customers find the information they need without needing to call you, which ultimately provides a better user experience.