https://www.wix.com/blog/2022/07/vector-art/
When marketing your business, whether it's through your website, logo, email campaigns, social media posts etc, imagery can highly engage your customers. In fact, our brains processes visual content 60,000 times faster than text. And with up to 3 billion images uploaded online everyday, it can be difficult to choose which images to use.
That's where vector art comes in—images that maintain their quality at any size. Once you’ve created a single vector image file, you can recolour or resize it for all your marketing assets and web designs without sacrificing quality. How cool is that!?
Here’s what you need to know about vector art and how it can be incorporated into your web design and marketing efforts going forward.
What is vector art?
Vector art, also known as vector illustrations or vector images, is made of scalable vector graphic files, or SVGs. This specific image type can be resized or modified without any effect on the quality. This scalability is incredibly helpful for website imagery: You can use these graphics at any size–from your site’s favicon, to a large, featured image on a landing page, and the quality will stay the same. Think of it this way, they provide a one-size-fits-all approach to imagery.
Standard JPEG and PNG images, also known as raster graphics, are composed of pixels. This type of images and graphics can’t reproduce rounded edges without producing jagged lines as you scale the image. But vector art is made with scalable vector graphic files (SVGs) and are made up of standard mathematical graphics and shapes. This means these files can scale without quality loss or any form of pixelation. So you can create a single vector image and reuse it on marketing materials of any size, from anything as big as a bus advertisement to as small as a business card logo, and everything in between - without any problems.
Vector art & web design
Did you know the first computers, websites and early gaming systems, such as Spasim (launched in 1974), used vector graphics when implementing raster images proved too expensive? However, as website creation evolved and became more popular, designers needed a new image type that maintained its quality on any screen, at any size. As screen sizes started to vary, responsive web design became more important as tech companies sought to provide quality user experiences at scale: BOOM vector illustrations.
Creating your own vector art
Whether you want to create icons for your new website or brand your own marketing materials to your customers, you’ll need to learn how to create good vector art. But don’t be deterred. There are many online tutorials and courses to help you create these graphics with special software. Here are just four vector graphic illustration software options you can choose from:
- Adobe Illustrator - Is the most common software on the market for both beginners and professionals. To learn about Adobe Illustrator and how it could help you create good vector art, click HERE.
- CorelDRAW.- Another software that’s good for beginners, CorelDRAW offers users an intuitive experience. To see what the platform has to offer, click HERE.
- Inkscape- Is a free illustration software. The program doesn’t offer the bells and whistles of its paid competitors, but it works well for hobbyists and people new to graphic illustration. To learn more about Inkscape, click HERE.
- Sketch - Is all-in-one design program that allows you to easily collaborate with others and offers a great user interface. However, this iOS-only software Sketch must be used with Mac computers or iPads only. To see if Sketch is the platform for you, click HERE.
How to use vector art
You can use vector art to create your company’s entire brand or as part of your website design. Tip: Both the business card maker and logo maker supply .svg files, so you can design the perfect emblem and personalise your brand with these stylish graphics.
Vector graphics add style and design to websites like nothing else does. They’re a great option because no matter what size screen/what kind of device someone is viewing your website on, your vector art will adjust and not become distorted. WINNER!
