Personalisation Rules For Covid-19
Peter Bell • May 12, 2020

Update your website about Covid-19 related changes with new Site Personalisations rules, especially designed for communicating with your site visitors right now. By adding Personalisation rules such as popups, notifications and rows, you’ll show your clients that you’ve got their best interests in mind and site visitors will know they’re visiting sites that are reliable, relevant and up-to-date.

Personalisations rule for this unusual time

With all the changes around the world these days, it’s more important than ever to keep site information up to date. Personalisation rules enable you to do this quickly and easily via a popup, new row, notification banner and more. 


You can add rules to convey any type of message you have. Some examples: 

 

Let site visitor know about actions you're taking to make this period easier to for them. 

Direct users for more info about the Covid-19 pandemic. 

Announce that you started selling online. 

Notify customers that a restaurant is open for deliveries and takeaway.

Offer contact details in case a business is temporarily closed.

Direct visitors on how they can donate to organisations that need help right now


How personalisations work 

Personalisation rules are actions that take place on your site when a certain trigger occurs. The trigger can be based on time of day, number of site visitors, location of the visitor, device, etc. For COVID-19 related messaging, you may want the trigger to be as general as possible - for example, whenever someone visits the site.


As for the action, it can be a notification bar at the top of the site, a popup, new row and more.


Add a personalisation to your site right now

To add Personalisation rules to your sites, click the Personalise tab in the left side panel and look for the Covid-19 category. Click Select Rule and you’ll see the 9 related Personalisations.


1. Choose the Personalisation rule you want to add to your site and click Edit rule.


2. Select and define what triggers this message (you can also select all visitors).


3. Edit the action you selected (design the row or popup, add you notification message, etc.)


4. Click Done and Save the rule. 


Personalisations are available for every KamBel site, and on all account plans. Start using them now and show site visitors that your sites are reliable and relevant, even in these challenging times.

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