If you have ever designed a website of your own or for someone else, you probably have asked the yourself, "What is SEO?" Even if you've obtained a small knowledge of SEO, you probably know that keywords are an important part of getting found online.

Adding specific keywords to the content on your website can help it show up on Google when someone searches for the specific key word, term or phrase, making them a very important practice you need to utilise. So, how do you go about finding the best ones? Well, a keyword or key phrase isn’t just something you pluck out of thin air and run with. In order to find the best keyword options, in your industry, to get your business website found on search engines, research is definitely required.

When it comes to keyword research, you have more than a few options at your disposal. Since you’re trying to rank well on internet searches, there are tools out there that can provide some context for you to see the bigger picture. 

In this blog, we’re going to show you 7 great keyword research tools you should definitely try ASAP. Check them out below!

Google Keyword Planner

Google’s very own Keyword Planner provides an easy to understand approach to keyword research. Simply type in the keyword or phrase you want information on, and boom: You’ll see the statistics like the average monthly searches for your keyword, the competition of others using this keyword, and both the low to high “top of page” bid prices, giving you a range of how much you can expect to pay per bid if you decide to use Google Ads.

To be directed to Google Keyword Planner, click HERE.

SEM Rush

Whether you’re researching standard or long-tail keywords, or even the keywords most used by your competitors, SEMRush is a good go-to tool you can use. With its Keyword Magic tool, you’ll be able to get over millions of results and have them grouped together by topic. NOTE: These are just a few of the features this platform has on offer to boost your SEO. It also includes things like traffic analytics, advertising research, and much, much more.

The only thing is, is that SEMRush is a paid platform so someone just starting out may want to opt for a more simple, free option instead. However, this is a good tool to use throughout when it comes to making sure your site performs.

Soolve

Soolve is essentially a big auto suggestion search and provides commonly searched terms based on what you searched for from the likes of Google, Amazon, Yahoo!, Bing etc - all at once. Soolve gives you a good idea of how people are searching for the keywords you're thinking for and ways that you could rework the initial phrase for optimisation.

Soolve is a FREE tool that’s best used for those who want to investigate the autocomplete search from multiple sources at once for inspiration. We definitely recommend checking it out!

Moz Keyword Explorer

The experts at Moz have created a fantastic FREE tool for keyword research that’s not intimidating to use - very user-friendly indeed. It offers features such as keyword search volume, as well as the ability to generate and save keyword lists, optimise keywords for your international audiences, and much more. Therefore making it a great resource for all things SEO, not just keyword research.

To have a look for yourself, click HERE!

Google Search Console

This resource provides a wealth of information when it comes to the performance of your website and it can be very helpful for keyword research. The Google Search Console will only provide keywords/terms that you’re currently ranking for - so if you’re looking to research new keywords, then another tool would be better for you. However, seeing what words people are using to find you on Google can help further optimise on what’s already there.

Google Trends

This resource can be used to see what’s popular on Google, but it can also just as easily be used for your keyword research. Simply type in your subject and you’ll be presented with a timeline, showing the popularity of your keyword(s). And a bonus is that you can apply filters such as location, time, category, and search type (filtering between a standard web search, YouTube, news, image, or Google Shopping search).

Google Trends is 100% free and is great to get inspiration and optimisation tips on keywords to use on your website.

Keywords Everywhere (extension for Chrome and Firefox web browsers)

If you’re sick of spending too much time on individual keyword research tools, you can lighten your load with the Keywords Everywhere extension. This freemium extension allows you to get useful information for keywords without needing to go to a dedicated website. A simple Google search will automatically find related keywords to your search query as well as a “people also search for” section to the right of the search results. If you’re looking to find more information on your search, then you’ll need to purchase credits to get details such search volume, CPC, and competition.

To learn more about the Keywords Everywhere extension, click HERE!